STCO47523

Prerequisites: STCO 11103 or 21103, 16103 or 26103, and 35503. Non-majors require permission of instructor. This course covers the way issues of public concerns are detected by news media and strategic communication professionals, how communication of government policies as well as corporate and nonprofit organizations' concerns affect public opinion, and analyzes a variety of crises, using real cases as examples. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.