MARK70210

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Analytics for Innovation

Marketing Graduate BU - Neeley School of Business

Department(s)

Marketing

Long Description (Catalog Description)

Prerequisites: MARK 60010 or 60011. Tools and applications surrounding innovation (Conjoint analysis, diffusion, outcome-driven innovation research) and other key marketing issues (pricing and customer lifetime value). Focus on practical applications, including combining these tools with segmentation techniques. Use of small cases and projects to illustrate use of methods.

Career

Graduate

Min Units

1

Max Units

6

Repeat for Credit

No

Number Of Repeats

1

Code

LEC

Name

LEC