MARK60010
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Marketing Management
Department(s)
Long Description (Catalog Description)
1.5 credit hours. The purpose of this course is to introduce students to common marketing problems encountered by marketing managers and general managers. Emphasis is placed on the analysis, development, and implementation of the organization's marketing policy, strategy, and tactics. The goal of this course is to develop an overall framework for addressing marking issues and problems in a variety of business settings.
Career
Graduate
Min Units
1.5
Max Units
1.5
Repeat for Credit
No
Number Of Repeats
1
Code
LEC
Name
LEC