STCO50123
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Foundations and Theory
Department(s)
Long Description (Catalog Description)
The course will provide an introduction to the foundations of strategic communication, with a focus on theories of advertising, public relations, and media communication and how theory and practice inform each other. Students will discuss and analyze significant issues in strategic communication, incorporating related literature, research areas, and professional practice. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.
Course Typically Offered
ALL
Career
Graduate
Min Units
3
Max Units
3
Repeat for Credit
No
Number Of Repeats
1
Code
SEM
Name
SEM