STCO50123

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Foundations and Theory

Strategic Communication Graduate CO - Bob Schieffer Col of Comm

Long Description (Catalog Description)

The course will provide an introduction to the foundations of strategic communication, with a focus on theories of advertising, public relations, and media communication and how theory and practice inform each other. Students will discuss and analyze significant issues in strategic communication, incorporating related literature, research areas, and professional practice. Students must earn a C or higher in each strategic communication course required for credit toward completion of STCO major degree requirements.

Course Typically Offered

ALL

Career

Graduate

Min Units

3

Max Units

3

Repeat for Credit

No

Number Of Repeats

1

Code

SEM

Name

SEM